"If you can keep your head when all about you are losing theirs and blaming it on you,"

Rudyard Kipling - 1865 - 1936 - Day 360 of 2024 : 6 remain

The poem, "If—" by Rudyard Kipling, was first published in 1910 as part of his collection Rewards and Fairies. The poem is a set of moral and ethical guidelines expressed through the voice of a father advising his son on how to live a noble and successful life. It focuses on qualities such as resilience, patience, determination, self-discipline, and the importance of staying calm in adversity. It remains one of Kipling's most beloved and widely read poems.

While I’m a great fan of this poem, having heard a new best friend read it to me when I was 19, I’m not a fan of the word “IF.” I prefer the word “WHEN” when considering the attainment of goals.

Where across the course of your day today, could you consider using the word “WHEN” instead of “IF” to change the momentum of your expectations?

When, removes all doubt.

I’ve been telling anyone who will listen, that there are 10 two-letter words that will determine your future, and they must become one of your daily mantras:

“If it is to be i…